Email marketing is the process of sending a commercial message to a group of people using email. In the broadest sense, any e-mail sent to a potential or existing customer may be considered as e-mail marketing.
Typically, sending ads, requesting business, or using email to ask for sales or donations, is intended to create loyalty, trust, or brand awareness. Marketing emails can be sent to a list of purchased customers or to an existing customer database.
This term usually means sending email messages to improve the relationship of a merchant with existing or previous customers, repeat customer loyalty and business, acquire new customers, or persuade customers to buy something immediately and share third-party ads.
The e-mail marketing has developed rapidly along with the technological growth of the 21st century. Prior to this growth, e-mail marketing was not as effective as e-mails brought innovation to the majority of customers.
Types of Emails:
• Operational / Transactional E-mails
• Direct Emails
Operational / Transactional Emails:
Transaction emails are usually triggered based on an action from a client to a company. To qualify as operational or related messages, the primary purpose of these communications should be to facilitate, complete, or approve a commercial transaction in which the recipient agrees to the sender.
Along with some other narrow definitions of transactional messages. Triggered transactional Emails or messages include discarded basket messages, password reset emails, purchase order confirmation emails, order status emails etc.
The primary purpose of an operational e-mail is to forward information about the action that triggered it. However, due to high open rates, transactional e-mails are an opportunity to promote or expand e-mail relationships with customers or subscribers.
Many e-mail newsletter software providers offer transactional e-mail support that allows companies to include promotional messages under transaction emails.
There are also software vendors that offer custom transactional email marketing services, including targeted and personalized transactional e-mail messages and publishing specific marketing campaigns, such as customer advice programs.
Direct e-mail includes sending an e-mail to deliver only a promotional message (for example, a special offer or product catalog). Companies often collect a customer email address list directly to send promotional messages or rent an e-mail address list from service companies.
What is email marketing strategy?
Making a strategy to email subscribers is an important part of any marketing strategy. E-mail is the most cost-effective way to promote your products, communicate with your customers, and achieve your business goals.
When you follow these email marketing strategies, your email will be most important channel!
- Personalize your messages
- Divide your subscribers
- Send mobile friendly emails
- Test copy, design and buttons
- Automate email campaigns whenever possible
How do you do e-mail marketing?
Step 1: Set your goals
Step 2: Create your email list
Step 3: Select the type of campaign you’d like to send
Step 4: Create your first campaign
Step 5: Measure your results
Email marketing is a powerful sales and revenue factor for your business and has a greater reach and return on investment than any other channel available to marketers today.
Therefore, follow the 5 steps described here to quickly and easily start email marketing. You’ll find it’s easy to create and send an email campaign and get unique results for your business.