Marketing automation refers to software that is available for automation actions. Many marketing departments have to automate repetitive tasks such as emails, social media and other website operations. Marketing automation technology makes these tasks easier.
Best of all, marketing automation is software and tactics that enable companies to purchase and sell highly personalized, useful content, such as Amazon, which helps them transform prospects into customers.
This type of marketing automation typically provides significant new revenue for companies and ensures an excellent return on investment. Marketing Automation is not the easiest to implement, but certainly not impossible.
Most of the marketers begin to buy e-mail address lists to feed, instead of creating inbound leads. While it seem like a quick fix, but it’s not a long-term solution nor is it a productive basis for a healthier and longer relationship with your future customers.
Three Categories of Marketing Automation
There are basically three categories of marketing automation:
Marketing intelligence means the use of tracking codes to monitor customers online behavior. Marketers can also analyze and identify patterns that they ultimately use to create behavior-based market segments.
Amazon was the first big company to do it well and today most Amazon customers will admit that Amazon’s knowledge of past behavior has improved the site experience.
Business development focuses on moving potential customers from the top of the funnel to bottom of the funnel. It relies on work to provide automated business development, e-mail, social media, search engine optimization and content marketing.
Workflow automation often refers to internal processes such as budgeting, marketing calendar, digital asset management and everything that the large organization need.
How Do You Choose a Marketing Automation Platform?
There are many benefits when using marketing programs such as improve message targeting, achieve better leads and improve conversion. The main objectives include increasing overall operational efficiency, increasing participation in activities and increasing membership.
However, before investing in a software solution, it is best to find out what makes marketing automation program. Of course, there are a number of factors to consider during the scanning process, but the most important things to look for are:
Robust Features: When choosing a marketing automation platform, you should look at the features found in the system well.
Don’t settle for software solutions with flashy tools that fall below your expectations. Instead, find a program that will provide you with expertly designed features that you will definitely use.
In-depth Analysis: Assessment is an important aspect of any marketing campaign, but the process of collecting and editing data can be very difficult.
Therefore, it is important to choose marketing automation solutions with built-in analytics tools. With these, you can get a complete idea of your marketing campaigns effortlessly.
Seamless Integrations: Flexibility is very important when it comes to marketing. Therefore, it is best to choose a platform that can seamlessly integrate with the software solutions you are currently using or the applications you intend to use in the future.
In this way, you minimize the disruption in your business activities and you do not have to implement new software when your company needs a change.
Mobile Optimization: It is a great advantage to be able to control your marketing campaign whenever and wherever you are. To do this, be sure to select mobile pre-set platforms that will allow you to manage your campaigns, collaborate with your team, control your progress and mobilize on the go.